Cobra Group Greece and its Human Commercial™ methodology

Cobra Group Greece, which has been pioneering trends in the country's direct marketing sector, has been working it all with Human Commercial™ , a unique marketing methodology developed by the company.

The Human Commercial™ methodology is nothing but working out a systematic pattern under which customers are contacted and taken into confidence. The sales and marketing guys from the company meet them, interact with them and make a clear assessment of their needs and requirements. This helps them choose products that are right for them and also go for the most apt kinds of modes and strategies. Cobra Greece thus lends a human touch to direct marketing which translates eventually into high volume customer acquisitions for the client companies.

The major advantages of Cobra's Human Commercial™ methodology is that it helps sales-marketing guys cut through the ‘noise’ of a crowded marketplace and also enables them to respond to the customer’s body language and answer questions on the spot. The feedback is instant and so too is the gratification that the customer happens to get.

Cobra Group Greece has gone great heights and made it real big in direct marketing owing to a well-planned and strategic use of the Human Commercial™ methodology.