Monday, May 31, 2010

Why Cobra Group Greece is called 'the daringly different company'

Market analysts and experts have often referred to Cobra Group Greece as 'the daringly different company'; one that's not averse to experimentation and implementing new ideas.

Right from the beginning, the company has been introducing the Greek direct marketing sector with a varied range of unique strategies and concepts, never before used by direct marketers in the country. And to great success.

While others looked on with skepticism, the company innovated, tested and implemented new approaches. When the results started flowing in, with clients enjoying unprecedentedly high volumes of customer acquistion, all were stunned. Even then, there were cynical voices claiming it won't last long. But when Cobra Greece repeated its success time again and time again, , the cynics were left spellbound.

Even today, the strategies and ideas that the company implements, as part of its marketing campaigns, happen to be refreshingly different.

Cobra Group Greece is in no doubt 'the daringly different company'.

Thursday, May 13, 2010

Cobra Group Greece: Regular reviewing of results

Cobra Group Greece gives top priority to the periodic and regular reviewing of results, ever since it began operations.

Sales and Marketing representatives who are part of the various marketing campaigns run by the independently contracted associate companies of Cobra Greece make it a habit to interact regulary and share thoughts and ideas. As part of this interaction, they discuss their results and achievements too. This is part of the reviewing thing that happens in the company regularly. The reviewing helps them to assess their growth, make plans for the future, form a better understanding of changing market trends and tendencies, understand customer tastes and interests and also compare themselves with international standards.

This kind of a periodic reviewing of its results helps develop better marketing skills and also lends in a way to the accountability that Cobra Group Greece has earned down the years.

Thursday, April 29, 2010

Cobra Athens S.A. Greece Owners Meeting: A report

Here we go, with a detailed report of the Cobra Athens S.A Greece Owners Meeting, the second Owners Meeting for 2010, which took place in Heraklion Crete on Friday, April 16.
It was a high-profile thing, as Owners, Assistant Owners and Administrators from all across Greece were invited and things went great with Cobra members of staff presenting various topics one after the other.
Cobra Athens S.A Country Head and UK Organisational Head received thunderous applauses for their powerful and motivational speeches. The highlights of the day included sessions on topics like the Greek Finance Academy. The owners and assistant owners, all zealous and craving for more of information, were asking questions after questions.
So now, with work going on full-throttle for the owners and assistant owners who have returned fresh and zealous after the meeting, it's an eager wait for the Owners Meeting of Cobra Athens S.A, which is set to be even bigger!

Monday, April 19, 2010

Cobra Group thrives with accurate market information

The rate of growth and development of a direct marketing company like Cobra Group Greece has been on an increasing curve due to the team work and the whole-hearted effort put forth by the personnel in collecting up-to-date market information. The team of experts not only collects data but also analyse the data to utilise it on a daily basis. This practical approach simplifies the challenges and conveys accurate information so that ultimately the customers are satisfied with the best quality products or services and the clients are assured of maximum returns on investment.

The perfect choice of strategy to be practised continuously enable the personnel to accomplish the set targets. The years of experience and dedication shown to deliver the sales message accurately increases trust towards the strategies chosen by the company.

The market information is thus utilised by Cobra Group Greece to fulfil the demands of all the people associated with the company.

Monday, April 12, 2010

Cobra Group Greece and its Human Commercial™ methodology

Cobra Group Greece, which has been pioneering trends in the country's direct marketing sector, has been working it all with Human Commercial™ , a unique marketing methodology developed by the company.

The Human Commercial™ methodology is nothing but working out a systematic pattern under which customers are contacted and taken into confidence. The sales and marketing guys from the company meet them, interact with them and make a clear assessment of their needs and requirements. This helps them choose products that are right for them and also go for the most apt kinds of modes and strategies. Cobra Greece thus lends a human touch to direct marketing which translates eventually into high volume customer acquisitions for the client companies.

The major advantages of Cobra's Human Commercial™ methodology is that it helps sales-marketing guys cut through the ‘noise’ of a crowded marketplace and also enables them to respond to the customer’s body language and answer questions on the spot. The feedback is instant and so too is the gratification that the customer happens to get.

Cobra Group Greece has gone great heights and made it real big in direct marketing owing to a well-planned and strategic use of the Human Commercial™ methodology.

Thursday, April 8, 2010

Cobra Group thrives with accurate market information

The rate of growth and development of a direct marketing company like Cobra Group Greece has been on an increasing curve due to the team work and the whole-hearted effort put forth by the personnel in collecting up-to-date market information. The team of experts not only collects data but also analyse the data to utilise it on a daily basis. This practical approach simplifies the challenges and conveys accurate information so that ultimately the customers are satisfied with the best quality products or services and the clients are assured of maximum returns on investment.

The perfect choice of strategy to be practised continuously enable the personnel to accomplish the set targets. The years of experience and dedication shown to deliver the sales message accurately increases trust towards the strategies chosen by the company.

The market information is thus utilised by Cobra Group Greece to fulfil the demands of all the people associated with the company.

Saturday, March 27, 2010

Cobra Group Greece: Being direct does the magic

Cobra Group Greece has been doing great in the direct marketing sector, braving all odds and working wonders. It's to be noted that it's the company's being direct that has worked this kind of a magic.

Cobra Greece maintains direct relations with its customers. The company's representatives, in the course of their work, meet customers directly, interact with them and forge with them a direct kind of rapport. They make it a point to know in detail the tastes, the interests and the changing lifestyles of the customers. This not only helps them in their marketing endeavours, but also helps them cement the relation that they share with the customers. This kind of a direct rapport wins over the support and goodwill of the customers and also translates into high volume customer acquisition for the clients too.

Cobra Group Greece, going with the Cobra tradition, makes the most of the direct rapport that it shares with the people spread all across the length and breadth of the country.

Wednesday, March 24, 2010

Cobra Group Greece and business development programmes

The strategies and the marketing systems followed by Cobra Group Greece has proved the company's expertise and proficiency in the direct marketing activities conducted. The flexibility with which direct marketing strategies are designed decides the level of success of the company.

For this Cobra group has designed a specialised training and development programme called Business Development Programme. This programme is initially conducted for induction and also for periodical training programmes for the development of the business. It is exclusively designed to refine the existing skills of the sales personnel so that they will be capable to adapt to the changing market environment.

The team conducts detailed study and analysis of the business environment and immediately finds a solution by taking into account the customer preferences. As a result, Cobra group Greece attains the set targets and successfully beats every challenge in the direct marketing arena.

Monday, March 22, 2010

Cobra Group Greece in the telecommunications sector

Cobra Group Greece makes its presence felt in a big way in the telecommunications sector, with its specialised telecommunications arm doing great work.
Cobra's telecommunications arm comprises of experts who are very much aware of all the changes that have taken place in the world of communication and the telecommunications sector in particular. They, together with the sales and marketing guys, make sure that the clients and customers are satisfied in all ways possible. Everything that comes under the telecommunications domain- Corporate Mobile phone sales, Corporate Broadband, Internet sales, Business Fixed Line sales and related services, Consumer post paid mobile line sales, including 3G, Consumer Internet/Broadband sales, Wireless Internet sales including HSDPA, Home fixed line and related services and Consumer IDD discount sales- is done by Cobra Group Greece. The company uses innovative strategies and different modes of direct marketing, including B2B Marketing, event marketing and doorstep marketing.
Most of the leading telecommunication providers in Greece are now clients of Cobra Group Greece.

Friday, February 19, 2010

Cobra Group Greece makes great impact in finance sector

Cobra Group Greece makes a great kind of impact in the finance sector, helping out clients as well as customers.

Cobra has a highly specialised financial and insurance arm, which strives to resgiter high volume customer acquisitions on behalf of many of the country's leading credit and store card issuers. Great results are registered in the insurance sector too.

It's with some well planned moves that Cobra Greece works towards pepping up business for its clients in the finance sector. These include promotions in high-traffic branches or retail stores, branded direct promotions for banks and retailers at sponsored and general events, enhancement of product training, giving timely and deserving kind of promotion and incentives to field representatives etc.

With an aim to acquire long-term, loyal customers on behalf of the clients, Cobra Group Greece continues to render valuable service in the finance sector.